This week (22nd to 28th October) is ENERGY SAVING TRUST'S ENERGY SAVING WEEK
“The ‘Commit to save your 20%’ campaign is now in its second year and has moved on to the ‘group’ phase.
From our creative research we know that it’s important to let people know that they are not alone in taking action. In our advertising we therefore showcase real life individuals and groups who have made a commitment to save energy.
As ever, PR has an important role in supporting the campaign. Last year’s Energy Saving Week was the most successful ever, generating over 136 million opportunities to see or hear our key messages (£6.4 million worth of coverage!), and creating a huge increase in consumer awareness about energy efficiency.
The challenge for this year was to bring the ‘group’ phase to life. The recent Warm Words II report (please see attached) was also a key influence in this year’s theme, as it highlights the fact that addressing people as member of their local community can give them more power to act.
The theme for this year’s Energy Saving Week is ‘A community a day’ and will emphasise the power of communities and demonstrate how friends, family, networks, clubs, societies and community figures could spread the word and move people to play their part in the fight against climate change.
Having identified the social networks with the most potential to tackle climate change, we will demonstrate the power of clubbing together on climate change through a new concept – the ‘C8’ (Communities . You may, of course, have noticed that C8 sounds a little bit like G8, which is why we are recruiting the main players from a number of business and media organisations to be on the group.
During the week, we will hold a C8 round table summit where the main issues surrounding climate change and community action will be discussed – with Philip Selwood (Chief Exec. of Energy Saving Trust) chairing.
The other main feature of the week is that we shall be assigning each day with a different community theme. We will also be working in partnership with a number of organisations and businesses, who are supporting our campaign by promoting energy saving to their own members/employees. Details of our commercial and C8 partners can be found in the table below.”
Day, Community, C8 Member, Commercial Partner,
Monday, Women’s day, Women’s Institute, Café Direct,
Tuesday, Work day, Posties, Royal Mail,
Wednesday, Digital day, Online community, Through Facebook & other commercial sites,
Thursday, Family day, NCPTA (National Confederation of Parent Teacher Associations), Procter & Gamble - Future Friendly,
Friday, Men’s day, Gadget enthusiasts, Dixons Store Group,
Saturday, Home Improvers day, Home improvers, B&Q,
Sunday, Faith day, CofE, N/A,
Please click here for more information.
Energy Saving Week 22-28 Oct 2007
